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MTV World Design Studio Milan. Brief The MTV EMAs are one of the world’s most high-profile and established music award shows. The event is broadcast annually to a potential worldwide audience of over 500million, and delivered through a multi-platform experience offering: a live TV show, full service website, mobile application, social media platform, merchandise initiatives and a marketing campaign that touches just about every type of media. Solution The theme behind this years MTV EMA graphic package was the journey artists and fans take to get to the award show. This was represented in the opening sequence by a multi layered 3D Zoetrope, and our logo needed to both work with and stand alone as an iconic symbol. The MTV EMA logo is used in a wide variety of locations, meaning it needs to be highly adaptable. It needs to work large, on advertising (print, online and on air), but also small, as a replacement to the standard MTV channel bug and on sponsors’ products. We created a portrait and landscape version, in black and white variations to work on light an dark backgrounds, as well as colored versions to give extra branding where possible. It also worked with and without the “graphic pattern” in locations where scale was an issue.