SUBCATEGORY
Fred and Eric. Channel 4 commissioned Fred & Eric to make a 20 second competition spot. The creative features a near-seamless flow of cardboard and paper gadgets, which appear in time to the voice-over.
YLE. 2012 was the year of sport on all Yle’s channels, culminating in European Athletics Championship Games held in Helsinki and the London Olympics. The client wanted a promo that would celebrate sports, not to be fixed in just one discipline. The main target was to boost the Yle Sport brand.
M-I-E. CCTV- China’s state broadcaster- commissioned M-I-E to create their main Olympic promo and title sequence. We developed several ideas, of which the client chose a route inspired by London 2012’s triangular theme. The promo was technically and artistically challenging, harnessing both 2d and 3d techniques.
M-I-E. For the overall style of the sequence, the client asked us to take inspiration from the famous 19th century japanese print “The Great Wave off Kanagawa” by Hokusai, and also from one of our own films, “Lucky”. We used these references to develop the original artwork.
Ant1 Creative Services. One of the best pieces we have produced in 2012. A storytelling Promo about Life & Human Connections. What happens in Life , happens in movies too, so it’s time to burn our shadows away…