·ABOUT ·TV CHANNEL ·FILMS & TV SERIES ·MAPPING ·VIDEOGAMES ·BEST SOCIAL ·BEST YOUNG TALENT

BEST SOCIAL

BRONZE
G4 Channel Brand

83

| VIEW

The branding for a new, over 60s channel for Channel 4. Fresh, challenging and mischievous. The 60+ were the first group to proudly be defined as a generation in their youth, so I named it Generation4 (G4). Influenced by 60s design, I worked on a circular concept to break with conventional formats.