SUBCATEGORY
YLE. 2012 was the year of sport on all Yle’s channels, culminating in European Athletics Championship Games held in Helsinki and the London Olympics. The client wanted a promo that would celebrate sports, not to be fixed in just one discipline. The main target was to boost the Yle Sport brand.
M-I-E. CCTV- China’s state broadcaster- commissioned M-I-E to create their main Olympic promo. We developed several ideas, of which the client chose a route inspired by London 2012’s triangular theme. The promo was technically and artistically challenging, harnessing both 2d and 3d techniques.
For the overall style of the sequence, the client asked us to take inspiration from the famous 19th century Japanese print “The Great Wave off Kanagawa” by Hokusai…
United Senses. The world´s best football league is switching channels in germany. ZDF shows the best of the best on the ultimate stage. We created “football from another world” and turned it into a stellar audience experience.
Ant1 Creative Services. The brief was to create a promo for Europa League, known for typically attracting male viewers, that would make female viewers think differently about football. Humor and unexpected imagery were used in a tongue-in-cheek way to deliver our message: men are born for football.