NOMINT, the award winning animation production company, will take charge of the creativity and the design production of the pieces- teaser and promotional piece- of the BassAwards.

Out of its studios in London and Athens NOMINT’s directors are making brilliant work for the advertising, broadcasting and entertainment industries worldwide.

In the six years of presence NOMINT’s work has been repeatedly awarded for its creativity. Most notably with an ADC Young Guns award, two Gold if design awards, three Gold European Design awards and a Bronze Lions award.

NOMINT has recently started representing exceptional international directors, like Eric Lerner and Tony Zagoraios, in the UK and the US.

NOMINT was founded by Yannis Konstantinidis and Christos Lefakis, who are well known for their peculiar content-based work. Yannis and Christos short films “The Holy Chicken of Life and Music”, “The Greek Crisis Explained“, “Mahahula: The Giant Rodent of Happiness“ have been screened at more than 100 festivals all over the world, including Annecy, Slamdance, Clermont Ferrand, Fantastic Fest, Onedotzero, Pictoplasma, F5 and the London Short Film festival.

And the wonderful pieces design by NOMINT will sound with the essence of ZELIG STUDIO, a sound studio based in London, characterized by the creation of original music and sound design. They inspire, create and heighten experiences, bringing emotion and magic to all its pieces.

Choosing Zelig Studio was no fluke, within its 6 fundamentals, relentless character is collected in their pursuit of musical beauty and sound design excellence. They understand and hold the creative freedom needed to take on any Project, such as the one of the BassAwards, producing unique sound and music that inspires and drives the emotion of any project.

Some of their sound creations are produced for broadcast design and motion graphics.

The results of their collaboration as creative partners for the BassAwards will be on air on November 2013 (teaser) and January 2014 (promotional piece).

If you want to watch the pieces before anyone else, sign up for our NWs.

Enjoy the wonderful work of NOMINT and ZELIG SOUND.

La entrada NOMINT and ZELIG SOUND will sign the new promotional pieces for BassAwards. aparece primero en Bassawards.

Last Mars, winners were announced and trophies had been sent. We have received some photos that visualize the range of the prizes around the world. Enjoy them on Facebook.

And BassAwards doesn’t stop. We are working in the 2^nd edition that will have some great innovations. The first one, and one of the most important, is that open for entries will be start in January 2014. New surprises, new categories and more… Do you want to miss it? Don’t let the opportunity pass and be the first one to be informed and subscribe to our newsletter.

Moreover, BassAwards is looking for the best judges and best media partners around the world.

BassAwards waits for you in the 2^nd edition. The Gold can be yours.

La entrada BassAwards doesn’t stop. We’re working in the 2nd edition. aparece primero en Bassawards.

Evaluated by a prestigious international panel, the selection of winning pieces has emerged through a tough and exciting process. The result: the recognition of the best audiovisual works made in 2012 of those who have attended these first International Awards of Broadcast Design.

BassAwards would like to congratulate everyone involved in the development of the pieces, from idea generation, to their production … to the agencies and producers, clients (TV channels,…) for the high level of quality winning pieces; the best developed in 2012.

Best Original Logo Design

Silver:

Teleclub Channel Logos – United Senses

Bronze:

MTV EMA 2012 Logo - MTV World Design Studio Milan

ALsharqiya Drama (ID01) –  Htn3d

Alsharqiya News (SLR) - Htn3d

Best Channel Branding Design

Gold:

DMAX Italy – Discovery

Silver:

New Year’s ID – “Snowmen” - TRKUA tv

Bronze

FUSE Rebrand 2012 – Loyalkaspar

BBC Entertainment India Diwalli channel idents – WeAreSeventeen

Kiss TV Channel idents - WeAreSeventeen

Best Ident/Interstitial/Bumper

Gold:

MTV Group Hug 20s - MTV World Design Studio Milan

Silver:

MTV Chameleon 20s - MTV World Design Studio Milan

Bronze

Animal Planet UK - Discovery

Thing Called Love – Dyrdee

MTV Dream Big 20s - MTV World Design Studio Milan

Best Special Day/Event Promo

Gold:

Pictoplasma – Sehsucht

Silver:

Macro: a Neon Christmas card 2012 – Neon TV

Bronze:

Real Complainers Vote - Foundation Content

Stand Up to Cancer Campaign – Make Productions

Digitized – Tony Zagoraios

Best Movie Promo

Silver:

ANT1 Sunday Movies – Ant1 Creative Services

Bronze:

Sky – Fragments Evolution - Neon TV

Top Gun / Movie Teaser- Ant1 Creative Services

Best TV Series Promo

Gold:

Project Runway Director’s Cut – Shilo TV

Silver:

Strike Back Campaign – HBO

Bronze:

Anubis Image 2 – Dyrdee

ANT1 Prime Series - Ant1 Creative Services

PCR South Park with Swan Lake – Viacom

Best Sport Promo

Gold:

Thunderheart – YLE

Silver:

CCTV Olympics 2012 –  M-I-E

Bronze:

University Boat Race - M-I-E

Football from another world – ZDF Champions League - United Senses

Born for Football - Ant1 Creative Services

Best Promo Ever

Gold

4Seven Competition Promo – Fred and Eric

Silver:

Thunderheart - YLE

Bronze:

CCTV Olympics 2012 - M-I-E

University Boat Race - M-I-E

ANT1 Sunday Movies - Ant1 Creative Services

Best Programme Branding Design

Gold

MTV EMA 2012 Channel Branding Design - MTV World Design Studio Milan

Silver

Eco News Ident - Anthimos Xenos

Bronze

Elections 2012, Skai TV Ident - Anthimos Xenos

Night of Too Many Stars – Brian Oakes

Alhurra Files – Alhurra

FILMS & TV SERIES

Best Film Credits Sequence // FILMS

Gold:

ParaNorman End Credit Sequence – Laika

Silver:

Abraham Lincoln Vampire Hunter – Picture Mill

Bronze:

Golem – Thworks

Chancho en piedra, 12 horas, 16 años en escena / Chancho en piedra, 12 hours, 16 years on stage) Credits – Smog TV

Die Kirche bleibt im Dorf – Henning Tietz and Jenny Harbauer

Best Opening Sequence// TV SERIES

Gold:

Elementary – Title Sequence – Prologue

Silver:

Randy Cunningham – Passion Pictures

Bronze:

Breaking Pointe Main Title – Brkly TV

Familie Windscheidt - Henning Tietz

Karadayi Opening Titles – Aurora

MAPPING

Best Mapping

Gold:

Aesthetics S mapping – Barbecue Design

Silver:

Stars – 3D projection mapping on Skyway Light Festival - Limelight Projection

Bronze:

Mocap Mapping - Nuformer

Citroen DS5 – Videomapping

Mercedes-Benz Paris 2012 - Barbecue Design

VIDEOGAMES

Best Opening Sequence

Gold:

Halo 4 M41 Cinematic: Librarian – The Sequence Group

Silver:

Legendary Heroes Online – +Akitipe Studios

Bronze:

007 Legends – Opening Cinematic - HCAssociates

Metal War Online Launch Trailer – Trailerss

A big thank you goes to all members of the jury and our media partners (Stash, Dotmogo, CanalPlus and CGSociety), because each of them has contributed greatly to the development of the prizes.

Don’t lose sight of us on twitter, vimeo, facebook, linkedin, and keep updated (Newsletter), our second edition, BassAwards 2013, is on its way!

La entrada And here we go!… BassAwards already has its winners. aparece primero en Bassawards.

We wanted them to count as the idea of the award-winning videos, what inspires them and how they developed it. Our winners are examples of hard work and good designfocused on obtaining the best results.

First, we are going to introduce  Bobby Voeten (Australia), Designer and Motion Grapher in CROP, winning gold with his piece Australia Marriage Equality:

Why is this campaign so important? Did it had some significant influence in the Australian society?

 The Australian Marriage Equality (AME) campaign is basically fighting for the rights of gay couples who want to get married. Homosexuals are still not allowed to marry in Australia although they have civil union schemes in some states.  This campaign shows people that the rejections against same-sex marriage are pointless and based on nothing but false assumptions.  The purpose of the campaign and the animated viral is to create awareness in the Australian society and get political support to change the law. 

 What are the influences that have shaped your work?

 My influence was mainly drawn from my background and what inspires me from a design aesthetic.  I’m from Holland and I started working on this project a few months after I moved to Australia. I wasn’t aware of the fact that gay marriage wasn’t legalised. Holland is more openminded and gay-marriage has been legalised for years, I hope the Australian people and its Government will get on the right side of history.   I might be straight myself but where I’m from most people don’t tolerate discrimination in general. 

Thinking about the project, what can you tell us about it? (idea, steps followed…)

 So a Melbourne based production company found out about me because someone dropped my name. They thought I was the right man for the job.  The guy working there told me all about the campaign and Australian politics when it comes to marriage equality. He already had written a script. Together we tweaked it to perfection and I started working on the storyboard and the visuals. After he sent me the voice-over I started working on the animation. 

 What was your motivation to compete in the BassAwards? What do you except with this recognition? 

A Spanish Animation studio picked up my work on Vimeo and was so enthusiastic about my work that it sent me a message to tell me that I should join the Bassawards. So I checked out the website. When I read about the Best Social Category I thought about the AME campaign instantly. The rest is history.   I certainly hope to get more publicity for my one-man-company CROP. More publicity probably leads to a bigger network. 

Which models do you follow? Do you have a look at someone in special?

 As an animator I’m addicted to animation in general. Vimeo is my Facebook. Of course I love the work produced out of Pixar and Dreamworks,  but I rather focus on animators who have a similar style and make similar products like Sebas and Clim, Tony Zagoraios, Fraser Davidson and Jr.canest.

What are your points of reference (blogs, magazines…)? 

 I use blogs like Motionographer and Design You Trust to get inspired as well. 

 Will you come back to participate next year?

 Maybe I’ll come back next year. Depends if I feel I have a product that suits a category. 

 What are your future expectations?

My future expectations? I just started running this one-man-business not even two years ago so there’s still a long road. I continue to work hard and I hope CROP lasts forever. Some day I want to be one of those guys that created an animation that will get thousands of likes on Vimeo. For me it’s more about respect from other artists than big clients with a pile of money. 

How can we follow you on internet?

You can follow me in

 Web: Crop.com

Facebook

Twitter

Bernat Casanovas (Spain) (Bernat in Motion), having completed his studies at the Escola Superior d’Imatge iu Disseny IDEP, is our Gold in the Best Young Talent category with the piece Crazy World:

Thinking about the project, what can you tell usaboutit? (idea, stepsfollowed…)


During the IDEP’s Cinema 4D course, I decided to create an animated video to promote my web. There’s where became the first idea. Meanwhile I heard about your competition and I thought it could be interesting. Thats  the reason why I dedicated hardly to do my best. 

What was your motivation to compete in theBassAwards? What do you expect witht his recognisition? 



I met your contest through an ex-professor. I saw it was global and I became interested about it. I always hoped compete internationally and Bassawards made this easy todo.

With your award I expect a certain recognition in the sector. And, of course, I hope
to find a job in some studio or production company and start new proyects and challenges in Motions Graphics environment.



Which models do youfollow? Do you have a look at someonespecial ? What are your points of reference (blogs, magazines…)?

I’m an enthusiast of web navigation, observation and tracking chanels and users on VIMEO and Motionographers. I like a lot how Blink my brain (from Brasil, Sao Paulo),  Diestro (Spain, Barcelona) ,  Toch Studio (Spain, Madrid), Julien Vallée (Canada, Montreal), Mike Winckelmann (USA, Wisconsin), Lumbre (Spain, Barcelona), and Agència Joe (Spain, Mallorca) works.



Will you come back to participate next year?

I expect to find an interesting and challenging proyect with enough quality to participate in next year’s Bassawards professional sector.



Where do you see your future?  In your country or abroad?

I see my near future out of my country because the crisis is hitting it hard. I’m willing to travel to progress and success as a professional Motion Graphics designer.



How can we follow you on internet?

You can follow me in:

Web: bernatinmotion.com

Vimeo


Facebook

Twitter

One more time, congratulate the winners and thank you both for collaboration for this interview and your participation in BassAwards.

We encourage all readers to follow BassAwards on Facebook and Twitter. 
Remember you can submit your pieces before 31^st December

La entrada Interview with Bobby Voeten and Bernat Casanovas, BassAwards first winners aparece primero en Bassawards.

 Videos that work towards a better world, bringing consciousness; pieces that stand out because young talents are better than ever, because they expose their transgressive ideas and their ‘savoir-faire’. Each and every one of the participants in these two categories of the BassAwards have highlighted the potential of audiovisual features as overwhelming and transgressive.

In this first edition, the BassAwards are delighted to give the Gold to Crazy World in the Best Young Talent category and Australia Marriage Equality  in the Best Social category. 

Australia Marriage Equality by Booby Voeten, gold in the Best Social category,  ”is campaigning to change the law so that same-sex couples are allowed to marry in Australia. The objective of the ad is to dismiss the case that marriage equality will have a negative impact and show the positive pro-marriage impacts it will have”.

In the Best Young Talent category, Crazy World, Bernat Casanovas of  IDEP school, presents his work in which it is clear that it will be one of the standards of this generation of audiovisual design. He states that “After finishing my studies in IDEP, I produced this 3D animation to advertise my website and promote myself in the world of motion graphics. Created with Cinema 4D and After Effects.”

To check out our Bronze and Silvers, please visit Winners section of our website.

 The result of this vote is from the conscientious work of our judges by 60%, with the remaining 40% of  popular vote.

 At the BassAwards organization we are honoured to have had this cast of designers in our very first edition. We would like to thank everyone who participated in this process and emphasize on the quality of all the submitted work.

 Remember that the deadline for entries in the Professional Categories ends December 31, 2012.

 Best Social and Best Young Talent categories, see you in 2013! Stay tuned and check out www.bassawards.org for our regular newsletter.

La entrada Our first winners in the-Best Young Talent and Best Social categories aparece primero en Bassawards.

BassAwards wanted the image of the trophy, which will only be awarded to golds in each category, to be directly related to our profession, primarily representing the idea of moving images. The perfect people to do this were Ochoa and DíazLlanos  leaders in quality industrial design, who are a multi-awarded company worldwide.

The core of this desire is this fantastic award that came from thinking in the traditional animation of a three-dimensional object, using the origins of animation as the basis of new digital tools, the idea of a drawing on transparent acetates that were assembled in layers, which are in fact the birth of current digital layers.

The awards logo, separated in two layers, includes a circle in one of them, and a letter in the other. This leads to the perception that they are a two-in-one icon. One that is complete, just like us.

It is from here, in order not to stand too far from the traditional core of animation where you would quickly flick through notebook pages creating the illusion of movement, that these folds arise. Looking down at the trophy, it emulates this movement of flicking through pages.

A trophy designed specifically for those who understand motion graphics, its origins and development, who know  about quality design show casing. A trophy that is a hallmark for the best designers in the world.

You can still get the gold. Submit your pieces before 31 December.

La entrada Grey and Gold. Static but Moving. This is the Badge for the Best in the World. aparece primero en Bassawards.

The relationship between clients and studies is very important, and the proper functioning of the work will depend on whether it is brilliant or not. Due to convey this concept, we have the pleasure to collect the vision of Lilian Darmono Art Director and Designer  and Ricardo Fernandez, Creative Director at Canal Plus. By this way, we relevant actors in the world of audiovisual.

want to show the points of view of a study/designer and a TV channel that are 

Asking them what encouraged them to work within this sector, Ricardo tells us that he “started working as a motion graphic designer at the end of my studies as an intern in CANAL +”. He says it clear: “I loved the experience and here I am. But I like other graphic design fields and branding too. Luckily we make prints, interactive, etc. These times are clearly blurring the lines between sectors.” Lilian likes “the combination of design/illustration and moving image”.

 When we talk about their specific professional field and what do customers value the most, both mark the clients’ point of view and the importance of their satisfaction. Lilian remarks the importance of “honestly and clarity of communication”.  In the case of Ricardo, customers are not his clients, but the ones of Canal + Spain. “Basically they want that we treat them with respect, and be informed about our products in a different and surprisingly way”.

 When asked about what is setting trends actually Ricardo says that “Futura Type is very trendy right now”, so he “supposes that Paul Renner is doing it almost a century later.  Seriously, Universal Everything probably already made it a few years ago. But now I can’t find anybody is clear setting a trend.” Lilian responds that she “honestly have no idea”. She thinks she “has reached a point in my life to just concentrate on craft, and hard work, and less on trends.”

In a creative and professional work it is of vital importance to have a clear set of references when working. Ricardo tells us that he obtains his references of “Art, life, street, people… that the important thing is knowing look. In his case currently music, urban art, take a walk with my dog and Facebook.” Lilian, meanwhile said that its references are in “My ‘workplace’ – Motionographer. Also on Vimeo. “

Customers, their tastes and aspirations often mark the pattern of design work. ¿There are trends amongst customers? In which point are we now? Where are we going?

Ricardo has a clear answer: “Yes, of course. Today it’s very easy to find “inspiration” on Youtube and imitate this make that the creative must be better and find more different good solutions.” Lilian completes this point adding that “yes, there is definitely a trend. We’re going more and more into the multi-screen multi-device World. . This means whatever moving product you’re delivering, it has to be well thought out to be adaptable enough for consumption across different gadgets–tablets, smartphones, as well as TV and web.”

And talking about formal training or self-taught collaborators, Ricardo tells us that “there are always exceptions but having a good education is basic, I’m sick of seeing “motionographers” who don’t know nothing about typography.” Lilian has “no preference. The proof is in the real thing. Once production starts, it usually becomes evident pretty quickly who you’d love to work with again and who you’d kick to the kerb”.

The continuous regeneration of the sector, with new professionals who bring new ideas is vital to its development. We told Lilian and Ricardo to give an advice to new professionals.

“Follow your heart, do what you love and work hard at it”, Lilian says. Moreover Ricardo says jokingly, but lack of reason “Ja, ja, they must study typography hard. It’s very important to have a good base and from there never losing the curiosity, in this professional field you must be continous learning and I don’t speak about software.”

In the creative process, the different departments of a company can be essential for a work to be in one way or another.  We asked if “there are differences between parts of a creative department outputs and the outputs of a marketing department?”.  “The marketing department must create the strategy and the brief and the creative department should work with it. The problem is when the marketing department tries to be as the creative department, they don’t perform the brief good and they don’t let the creative department work well”, declares Ricardo.

Lilian, on the other hand, “Hm, not sure what this question really means. But the best output will always come out when both departments have learned to listen to each other, not one looking down on the other, as is often the case out there, it seems.”

Ricardo Fernandez and Lilian Darmono are special persons and work in singular companys. We love people that are different and more over, people that love their work and do it with professionalism, quality and mark the public.

Thinking about Canal + Spain and its work, we have to highlight that it is a fantastic media partner and that the channel has conducted and contributed to different special programs and campaigns with a social message or with a goal related with sustainable development.   For example Nadie.es Where CanalPlus acts as communicator against climate change.

And Lilian develops different aspects of design. She and her husband have just launched their first kids’ iBook (for the iPad).  

Lilian, Ricardo, thank you both for showing us in more details your vision of audiovisual design and its future perspective.

If you want to know more about them, have a look at our juror’s section.

Remember that you can submit your professional pieces until 31st December.

La entrada Clients and studies: The opinion of two professionals aparece primero en Bassawards.

Every element, whether it is image or music, inspire separate emotions and alter at least one of our senses. With the fusion of both elements, the effect is multiplied in relation to the perception, but also in terms of its communicative power.

An audiovisual piece could lose all its thrill if the accompanying music does not match, seeming ‘naked’ if the sound elements are stripped off, or to be differentiated if there is no harmony between the picture and sound.

In addition, there is a fundamental matter that should be taken into consideration: there ought to be harmony between music and images. On the one hand, you can choose a piece of music that already exists and that matches the work. If this is not the case, it is appropriate to have a specialized studio and create a tailor-made piece.

For our promotional piece, not only did we have a study that outlined the images for us, but we were lucky enough to have Banjo Music embark with us on the project and to emphasize on the promo, with extraordinary results.

And thanks to Ivan Llopis, CEO at Banjo Music, we can show you some of the operational keys of a music studio of its standard.

According to Ivan, after so many years making music by himself, he realized the music experience is much better when you share it with people, and ”when you are in a workflow of opposing and talented musicians/technicians, better ideas come up, and that turns the music into such an artistic and enjoyable experience for us”. And this is how Banjo Music was born.

His idea is to have “the ability to understand clients’ ideas and needs, make those ideas grow with our creative and critic point of view, and transforming all those toughs into a soundtrack.”

We don’t feel comfortable always approaching music using the same formulas again and again. In fact, we hate formulas. We always approach a new project thinking there is a different and unknown sound. We love experiments. That doesn’t always mean making things complicated or difficult. Most of the time, the best results come from the easiest idea, but it is essential to us to get it through a different and refreshing approach. We think that’s the only way to make this business an art”.

As regards the experience in the BassAwards, Iván highlights that “ the people of the BassAwards and Lobo gave us absolute freedom to suggest sounds. They allowed us to treat the promo as a personal initiative. So the most important thing has always been creativity and enjoyment. I think that’s clear in the promo piece result.

This says much about the values of the BassAwards initiative. The experience has been a pleasure”.

Thanks Banjo Music. The pleasure has been completely ours.

More info about Banjo Music in Facebook, Twitter, SoundCloud

La entrada Banjo Music: The importance of sound in an audiovisual piece aparece primero en Bassawards.

Lobo has been an exceptional Brandpartner for several reasons: for their understanding of the concept we were searching, their true commitment to being part of this team, the quality and workmanship of their pieces, for being in tune with the BassAwards, for including their own special touch to our idea outline, for their impeccable creative work, for their differentiation, their value, their own personal identity in this project… But we trully believe that they made no effort doing so, because Lobo is an agency that outstands for its know-how and they know that these Awards’ mission is to acknowledge.

As they say “Lobo has always defined itself as not being easily definable. That is, we have always tried not to settle on a particular style or technique, not to let ourselves be pigeonholed into a certain type of expression. That’s why along the years we sought to explore different techniques, incorporating various talents from the most diverse backgrounds and areas of expertise. We believe that helps us keep a fresh approach to every new assignment, focusing on the client’s needs rather than trying to impose our own style to him”.

Their differentiation is clear: they always add value to their proposals in a unique way: “what most clients seek is respect for their brand, and our help in reinforcing it. Also, production value, naturally. But besides that, when people come to Lobo is because they’re also looking for something extra, a fresh approach on their communication. That’s why many times a client comes to us with a very open brief, willing to make us part of the creation process – they don’t view us simply as service providers”.

For Loic Francois Maire Dubois- Creative Executive Producer- on the experience of having Lobo as a MediaPartner, “besides having a lot of fun creating the teaser and promo pieces”, it has been an successful experience because they “always love to be involved with initiatives that draw people’s attention to great design, and to our field of work in general”.

“It all began in 1994. Mateus de Paula Santos was still halfway through Graphic Design college, having just interned at MTV Brazil’s motion graphics department; Nando Cohen was an Architecture graduate from the prestigious University of São Paulo (USP) and had a deep interest in storytelling and character design. They got together with a couple of other colleagues and started out very humbly, with a simple home studio.

At the time, MTV Brazil was the local reference for cutting-edge motion design, and a hotbed for new talent. Lobo was one of the first companies that started bringing that fresh language into advertising and mainstream media, and soon began to attract a buzz in the industry”.

 It is obvious that the market has changed since then and that technologies have facilitated professional work even further. Technology has made working from a distance easy and it allows us to establish networks and partnerships with professionals from around the globe.

We asked Lobo about new trends in Broadcast Design and their response is strongly related to these changes.

 “The technological revolution has come and become the new mainstream, so people nowadays are no longer happy with just the most awesomely realistic 3D, or the most jaw-droppingly physics simulation. There’s a newfound interest in storytelling, in graphic style, even in handicraft – that’s why there’s been a resurgence in handmade techniques like stop motion, paper sculpting etc.”

On the other hand, Lobo is not only our Brand Partner, but they also reflect the BassAwards spirit in the quality of their work, not to mention their commitment to social and environmental changes. They carry out jobs that help bring about supportive minds for a better world.

 As an example of the latter, we considered highlighting their work for Amnesty International “Everybody against Everybody”. Lobo tells us all about the experience: “It was a very intense experience indeed, since we were dealing with a heavy subject and had to touch upon the darkest moments of human history. We tried to channel that unease into the animation itself, turning the violence represented by the torn and ripped paper the very engine that propels the animation forward.

The response to that spot was very positive, and still is in fact, even more than three years after its release, which can be considered a huge shelf life in our fast turnover business.

As for our role in the campaign, Leo Burnett Lisbon gave us plenty of freedom while creating the spot: they had a poster ad, featuring a world map in which the shape of all continents were composed of old illustrations, engravings and b&w photos of all sorts of soldiers, weapons and warfare, and commissioned us to turn it into an animated spot the best way we saw fit”.

We hope that more and more agencies and studios develop the true spirit of solidarity and commitment.

Lobo, our partners in the agency – Mateus-Loic and his team have been the first to enter the BassAwards contest with a great promotional piece that expresses the sense of everything surrounding current motion graphics, the origin of the unique history of audiovisual design.

We  really couldn’t have chosen a better Brand Partner than them. Thanks Lobo.

You can follow Lobo at vimeo, twitter or  facebook.

La entrada Lobo: Creativity, Communication and Success aparece primero en Bassawards.

All this talent needs to be channeled and focused by means of professionals in design education, traditional animation, 3D animation, motion graphics …. Multiple disciplines and a wide variety of schools worldwide teach these young talents to reach their full potential in their work.

These young professionals are the future of audiovisual design, and this is something that the BassAwards contest is very aware of. For this reason, the best young talents will obtain an award in the Best Young Talent category.

To get a better view of how these schools and their teachers work, we interviewed one of the best professionals:

 Founder & CEO of the Vancouver Animation School, Mario Pochat.

What is the current scenario of audiovisual design?

The scenario for Computer Character Animators and Concept Artists is positively mindblowing thanks to technology.  Aspiring artists pursuing a career in digital arts have more opportunities now than ever before.   There are more studios (Film, Visual Effects, Animation, Video Games), more platforms (Web, TV, Social, Mobile) and more awareness from the general public.

How has teaching adapted to the changing needs of the sector?

Every school has a responsibility to adapt their teaching however not every school does it.  Vancouver Animation School recently reversed the education model in order to provide better education for its students.   A better approach to teaching is to have a student centric model, which allows students with various levels and skills to be moving forward at the same time.   When you are looking for a school, make sure you do your research.  It is the students responsibility to pick the right fit for them.   Students must pick the school, not the other way around.

What is the difference between training in a formal training school and doing it yourself?

 The main difference is the interaction with a teacher, the purpose for attending school is to get information faster.  For instance, it took Disney artists decades to improve their animation skills,  a school should reduce the time by providing the information to their students in a faster more assertive way.

What three values must a new graduate have to be a professional?

1.- Talent

2.- Great attitude towards work and team

3.- Staying on top with his skills

What advice would you give to a new graduate?

1.- Define what your area of expertise is

2.- Do research on the companies you’d like to work for.

3.- Send out a 100 Resumes, this will get you about 5 interviews.

4.- Have a proactive attitude

5.- Be corteous and professional

Why would you recommend studying at school? What is its value?

The value resides on the information, the faculty is the star of every school.  When you are researching schools look at who the teachers are, their accomplishments, their relation with the industry.   In a similar fashion, commited teachers look for commited students, are you one of them?

Remember you can enter your pieces in the Best Young Talent category until October 31. Pieces for the Professional category, until December 31.

La entrada Teaching design to train young talents aparece primero en Bassawards.