Download Video: MP4
University Boat Race
Best Sport Promo
BRONZE
Designer: M-I-E
For the overall style of the sequence, the client asked us to take inspiration from the famous 19th century Japanese print “The Great Wave off Kanagawa” by Hokusai, and also from one of our own films, “Lucky”. We used these references to develop the original artwork. The spot is created with a mixture of graphic styles and uses both 3d and 2d animation techniques.
For the overall style of the sequence, the client asked us to take inspiration from the famous 19th century Japanese print “The Great Wave off Kanagawa” by Hokusai, and also from one of our own films, “Lucky”. We used these references to develop the original artwork. The spot is created with a mixture of graphic styles and uses both 3d and 2d animation techniques.
