For 17 years Xavier Oon has remained one of the driving creative forces in motion design in Singapore. He founded CRITICA in 2005, after a stint at MTV Asia, where he began his professional career creating MTV show titles and being part of the creative team that created 3 MTV Asia Awards shows, from 2003-2005.
He is a visually driven Creative Director with a background in Design & 3D compositing. Inspired by art, music and metaphorical concepts, he regularly collaborates with artists with different fields to create visually compelling sequences. He has directed live action & animated commercials and TV
spots for brands like MTV, Adidas, ESPN, FOX, Konica, Bosch, McDonalds, Razer, Philips, Nickelodeon, BBC, HBO, Sony Channels, National Geographic, and creatively directed 7 TV channel rebranding.
He has received over 32 awards recognition from the Promax&BDA Awards and the New York Festivals. Xavier continues to share his knowledge by giving talks at schools and art festivals. Besides being a regular juror for Promax&BDA awards, he teaches Motion Design once a week at Nanyang Polytechnic.
At Critica, Xavier is not just a leader, but a champion of his company’s signature style and culture. Relying on teamwork & synergy from his colleagues, and on his own well-honed instincts, Xavier consistently infuses Critica’s work with creativity and soulful purpose.